Case Study:
Linmar Tube & Steel

When the folks at Marlin Steel and Linmar Tubing decided to forge the new entity of Linmar Tube & Steel, they came to Kendra Leigh Creative to create a brand identity that stood for strength and partnership. 

Retaining equity from the existing brands, the logo evolved from the previous versions. This process sparked discussion of what Linmar Tube & Steel really stands for. Let's be honest, metal is metal, but that's not really what they're selling. Based on the insights of the company's leadership, the KLC team devised the "Linmar Partnership Promise." This promise outlines what customers really receive when they partner with Linmar: High In-Stock Availability, On-Time Delivery, Unparalleled Personalization, Friendly, Experience Service, and Great Quality at a Great Price! 

Now Linmar has a cohesive message and the fancy new printed materials to back them up and leave a lasting impression with their customers.