Case Study: Tricoci University, the beauty school founded by beauty industry icon, Mario Tricoci, first opened its doors in 2004. It has since expanded to six fully accredited campuses, with nearly 1000 students at any given time. But after four years of creating beauty industry professionals, it was time their marketing materials to get a total makeover. Kendra Leigh Creative took their image from stark and drab to warm, friendly and approachable. While the schools have the classic modern atmosphere of a high-end salon, we can’t forget that we are recruiting young men and women with a creative flair who are looking for a learning community where they can explore their passions. In the search for such a community, students look for where they can see themselves. So, a campaign of testimonials by students, alumni and faculty helped students to feel that personal connection and see themselves as members of the Tricoci University community. A recruitment brochure allows potential students to get to know the campus and community, while supporting materials help the campus administrators welcome them.salon A recruitment video is also part of a multimedia presentation given by recruiters. |
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